Meta Auto-Reply Agent for Lead Handling

Client: Confidential

Overview

Objective: Automate DM replies, qualify leads, and route to human with context.

Problems

  • Slow response times to inbound DMs
  • No qualification or routing rules
  • Lack of analytics on conversations

Solution

Architecture: Meta API, prompt library, webhook handlers, lead logging, escalation to human via inbox/CRM.

System Architecture

Channels

Instagram DMs

Inbound message handling

Facebook Messenger

Cross-platform support

AI Processing

AI Agent

Prompt library & intent detection

Qualification Logic

Lead scoring & routing

Webhook Handler

Real-time event processing

Outputs

Lead Log

Conversation & contact records

Human Escalation

Inbox/CRM handoff

Analytics

Response time & conversion metrics

Technologies

Meta APIAI/LLMWebhooksCRM

Integrations

Meta Graph APICRM PlatformAnalytics DashboardEmail Notifications

Implementation

  1. Persona and prompt design
  2. Webhook and verification setup
  3. Qualification and routing logic
  4. Analytics and continuous improvement

Outcomes

Placeholder – to be finalized.

Tech Stack

Meta API, Webhooks, CRM, Analytics